Archive - BOK on Ads (and Climate)

An open letter to the advertising punditry

Or why talking about closing the barn door after the horse has bolted is not going to find the damn horse

Apr 25 •

March 2024

Moving BOKonAds to Substack

Joining the Substack community and conversation

Mar 20 •

Why is a creative like a bicycle?

For the past three months, I've been sort of obsessed with trying to model the carbon footprint of a creative. Like so many obsessions it started with a…

Mar 5 •

October 2023

Collaborative Innovation: How an industry made sustainability a reality

Today Scope3 announced an oversubscribed $20MM round led by GV. In this challenging fundraising environment, this raise is a testament not only to the…

Oct 12, 2023 •

September 2023

We need a Collaborative Sustainability Platform

I had a fascinating meeting recently with a senior executive from a large advertiser. I shared what we've learned about the environmental impact of…

Sep 18, 2023 •

May 2023

Captain Planet?

Yesterday FirstPartyCapital wrote an article stating: Brian O’Kelley emerged as an ad tech Captain Planet dedicated to saving the planet with his Scope3…

May 27, 2023 •

The AdTech Greenscape

💡 "Marketers are finally starting to grasp the scale of the sustainability challenge, particularly the climate crisis. We have reached the point where…

May 4, 2023 •

January 2023

Charting the path to a carbon standard for the media and advertising industry

We live on a rapidly warming planet. The implications of this are mind-boggling: millions of deaths, tens of millions of refugees, trillions of dollars…

Jan 23, 2023 •

May 2022

Protect women's right to privacy

Yesterday I was called out, along with a number of other people, in a Twitter thread as an investor in SafeGraph, whose location-based data product…

May 4, 2022 •

April 2022

How TTD saved 5,387 tons of CO2 - and you can too

Last week, The Trade Desk (TTD) told their supply partners to stop sending them redundant traffic from a Google program called Open Bidding. Since the…

Apr 20, 2022 •

March 2022

BOK interviewed in Digiday about Scope3

Did my first in-depth interview since we started Scope3…

Mar 15, 2022 •

January 2022

Making Advertising Sustainable: Introducing Scope3

Imagine a supermarket where products don’t have nutritional labels. Instead, when you check out, your receipt has an estimate of calories based on what…

Jan 26, 2022 •

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