I had a fascinating meeting recently with a senior executive from a large advertiser. I shared what we've learned about the environmental impact of advertising: that every digital ad has a significant carbon footprint; that advertisers need to take action to measure and reduce this footprint; and that reducing advertising waste has a positive impact not only on carbon but also on attention and other KPIs.
We need a Collaborative Sustainability Platform
We need a Collaborative Sustainability…
We need a Collaborative Sustainability Platform
I had a fascinating meeting recently with a senior executive from a large advertiser. I shared what we've learned about the environmental impact of advertising: that every digital ad has a significant carbon footprint; that advertisers need to take action to measure and reduce this footprint; and that reducing advertising waste has a positive impact not only on carbon but also on attention and other KPIs.