I share my basic thoughts on blockchain, ad tech, and ICOs »
Transparency is coming. And for ad tech companies, the question is simple: can you outrun the transparency bear? And if not, can you outrun your competitors? »
Over the past 20 years of digital advertising, we have seen a drumbeat of news stories about fraud. Often, these stories include some terrifying sum of »
Last August, I wrote a post introducing the concept of Supply Path Optimization to address the commoditization of programmatic supply access due to header bidding. Over »
In a previous post I explained how data leakage happens. In this post I will propose a framework to solve this problem systematically. Levels of data »