BOK on Ads (and Climate)

BOK on Ads (and Climate)

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The end of taxonomy
 • Brian O'Kelley
Vibe Targeting
 • Brian O'Kelley
The Universal Ads API
 • Brian O'Kelley
The fruit of the poisonous (programmatic) tree
Or, why you can't rebrand your horse as an autonomous vehicle and hope it survives on the highway
 • Brian O'Kelley
11:00
The Open Agentic Web: Powered by Prebid
Bringing agentic revenue to every premium publisher
 • Brian O'Kelley
Sponsored Intelligence and the Trillion Dollar Sentence
How advertising will unlock ubiquitous AI - and how to make that future one we want to live in
 • Brian O'Kelley
Agentic Advertising is for Allocation
“OpenRTB is a protocol for day trading; AdCP is a protocol for investing” - Benjamin Masse
 • Brian O'Kelley
The AI LUMAscape needs more commerce, more orchestration, and more white space
How will AI transform the advertising landscape? What are the big questions we need to answer? We're gonna need bigger boxes...
 • Brian O'Kelley
16:12
AdCP Basics: Creating a trusted advertising supply chain using adagents.json
How do I advertise on this property? How do I know that I'm actually buying what I think I'm buying?
 • Brian O'Kelley
The Universal Ads API
Introducing AdCP: an open standard for agentic advertising
 • Brian O'Kelley
BOK on Ads (and Climate)
BOK on Ads (and Climate)
Investigating the systemic decarbonization of digital advertising and other complex global supply chains
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BOK on Ads (and Climate)

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