Trusted Data Partners: Epilogue
In early 2017, I wrote a couple of posts where I described the problem of data leakage in the ad tech industry and I proposed a »
Blockchain: Building Blocks, Not Blockbuster
I share my basic thoughts on blockchain, ad tech, and ICOs »
The Transparency Bear
Transparency is coming. And for ad tech companies, the question is simple: can you outrun the transparency bear? And if not, can you outrun your competitors? »
Ending Ad Fraud: A Distributed and Punitive Approach
Over the past 20 years of digital advertising, we have seen a drumbeat of news stories about fraud. Often, these stories include some terrifying sum of »
Passthrough Auctions: Rethinking Supply Path Optimization
Last August, I wrote a post introducing the concept of Supply Path Optimization to address the commoditization of programmatic supply access due to header bidding. Over »