BOK interviewed in Digiday about Scope3
Did my first in-depth interview since we started Scope3: https://digiday.com/media/brian-okelley-our-model-is-to-get-buyers-to-make-emissions-part-of-their-spending-decisions/amp/
Some key takeaways about Scope3 (but read the article, it's not that long):
“Our model is to get buyers to make emissions part of their spending decisions. We know that publishers and supply-side ad tech companies will go where the money is.”
Announced partnership with Blockthrough to drive adoption of Acceptable Ads, which are better for consumer experience and have a lower carbon footprint.
In the U.K., France and Australia, sustainability is the number one industry topic and there is immense interest from agencies and brands. I would say that in the U.S., it’s number two, maybe number three... but rising.
Google is not dominating the future of advertising. Look at how companies like Microsoft is reentering advertising — how cool is that?