For the past three months, I've been sort of obsessed with trying to model the carbon footprint of a creative. Like so many obsessions it started with a simple idea: we should treat native creatives differently than third-party-served creatives. One thing led to another and pretty soon I was reading technical specs for video compression and streaming formats. (Side note: kudos to the Pinterest engineering team for
Why is a creative like a bicycle?
Why is a creative like a bicycle?
Why is a creative like a bicycle?
For the past three months, I've been sort of obsessed with trying to model the carbon footprint of a creative. Like so many obsessions it started with a simple idea: we should treat native creatives differently than third-party-served creatives. One thing led to another and pretty soon I was reading technical specs for video compression and streaming formats. (Side note: kudos to the Pinterest engineering team for