Serious question, why do ad tech people use such impenetrable jargon? Has a lot of it been carried over from the pre-internet ad industry? I mean it's obviously information-dense (unlike, say, much academic and psychoanalytic jargon) but it's harder to figure out for the uninitiated than, say, finance or programmers jargon.
I am reading Cormac McCarthy's The Passenger and the main character is a diver. So much jargon and words that I have never heard of. Kind of like reading Moby Dick in context of whaling. Any complex, specialized field has jargon. Why ad tech *needs* to be so complex - that's a different question.
Serious question, why do ad tech people use such impenetrable jargon? Has a lot of it been carried over from the pre-internet ad industry? I mean it's obviously information-dense (unlike, say, much academic and psychoanalytic jargon) but it's harder to figure out for the uninitiated than, say, finance or programmers jargon.
I am reading Cormac McCarthy's The Passenger and the main character is a diver. So much jargon and words that I have never heard of. Kind of like reading Moby Dick in context of whaling. Any complex, specialized field has jargon. Why ad tech *needs* to be so complex - that's a different question.
Love the tone here - in the style of Jimmy Fallon’s thank you notes. https://thankyoujimmyfallon.tumblr.com/