Last week, The Trade Desk (TTD) told their supply partners to stop sending them redundant traffic from a Google program called Open Bidding. Since the point of Scope3 is to model the emissions from every web site and mobile app, including the advertising supply chain, I asked the team to run our model before and after to see what would happen.
How TTD saved 5,387 tons of CO2 - and you can too
How TTD saved 5,387 tons of CO2 - and you can…
How TTD saved 5,387 tons of CO2 - and you can too
Last week, The Trade Desk (TTD) told their supply partners to stop sending them redundant traffic from a Google program called Open Bidding. Since the point of Scope3 is to model the emissions from every web site and mobile app, including the advertising supply chain, I asked the team to run our model before and after to see what would happen.