Archive - BOK on Ads (and Climate)

March 2025

The end of taxonomy

How AI is going to upend the foundations of legacy programmatic ad tech

Mar 17 •

Brian O'Kelley

28

10

April 2024

An open letter to the advertising punditry

Or why talking about closing the barn door after the horse has bolted is not going to find the damn horse

Apr 25, 2024 •

Brian O'Kelley

12

3

March 2024

October 2023

Collaborative Innovation: How an industry made sustainability a reality

Today Scope3 announced an oversubscribed $20MM round led by GV.

Oct 12, 2023 •

Brian O'Kelley

September 2023

We need a Collaborative Sustainability Platform

I had a fascinating meeting recently with a senior executive from a large advertiser.

Sep 18, 2023 •

Brian O'Kelley

May 2023

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