BOK on Ads (and Climate)

The Open Agentic Web: Powered by Prebid

Bringing agentic revenue to every premium publisher

Jan 29 • Brian O'Kelley

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Sponsored Intelligence and the Trillion Dollar Sentence

How advertising will unlock ubiquitous AI - and how to make that future one we want to live in

Jan 19 • Brian O'Kelley

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Agentic Advertising is for Allocation

“OpenRTB is a protocol for day trading; AdCP is a protocol for investing” - Benjamin Masse

Jan 11 • Brian O'Kelley

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November 2025

The AI LUMAscape needs more commerce, more orchestration, and more white space

How will AI transform the advertising landscape? What are the big questions we need to answer? We're gonna need bigger boxes...

Nov 20, 2025 • Brian O'Kelley

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16:12

October 2025

AdCP Basics: Creating a trusted advertising supply chain using adagents.json

How do I advertise on this property? How do I know that I'm actually buying what I think I'm buying?

Oct 27, 2025 • Brian O'Kelley

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The Universal Ads API

Introducing AdCP: an open standard for agentic advertising

Oct 15, 2025 • Brian O'Kelley

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June 2025

Vibe Targeting

Could AI replace targeting entirely? Brian O'Kelley explores the idea of "vibe targeting" where a prompt is all you need to set up a campaign, tracing…

Jun 10, 2025 • Brian O'Kelley

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April 2025

March 2025

The end of taxonomy

How AI is going to upend the foundations of legacy programmatic ad tech

Mar 17, 2025 • Brian O'Kelley

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