BOK on Ads (and Climate)

Vibe Targeting

Could AI replace targeting entirely? Brian O'Kelley explores the idea of "vibe targeting" where a prompt is all you need to set up a campaign, tracing…

Jun 10 • 

Brian O'Kelley

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4

April 2025

March 2025

The end of taxonomy

How AI is going to upend the foundations of legacy programmatic ad tech

Mar 17 • 

Brian O'Kelley

28

10

April 2024

An open letter to the advertising punditry

Or why talking about closing the barn door after the horse has bolted is not going to find the damn horse

Apr 25, 2024 • 

Brian O'Kelley

12

3

March 2024

Moving BOKonAds to Substack

Joining the Substack community and conversation

Mar 20, 2024 • 

Brian O'Kelley

1

Why is a creative like a bicycle?

For the past three months, I've been sort of obsessed with trying to model the carbon footprint of a creative.

Mar 5, 2024 • 

Brian O'Kelley

3

October 2023

Collaborative Innovation: How an industry made sustainability a reality

Today Scope3 announced an oversubscribed $20MM round led by GV.

Oct 12, 2023 • 

Brian O'Kelley

September 2023

We need a Collaborative Sustainability Platform

I had a fascinating meeting recently with a senior executive from a large advertiser.

Sep 18, 2023 • 

Brian O'Kelley

May 2023

Captain Planet?

Yesterday FirstPartyCapital wrote an article stating:

May 27, 2023 • 

Brian O'Kelley

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