Archive - BOK on Ads (and Climate)

An open letter to the advertising punditry

Or why talking about closing the barn door after the horse has bolted is not going to find the damn horse

Apr 25 •

March 2024

October 2023

Collaborative Innovation: How an industry made sustainability a reality

Today Scope3 announced an oversubscribed $20MM round led by GV.

Oct 12, 2023 •

September 2023

We need a Collaborative Sustainability Platform

I had a fascinating meeting recently with a senior executive from a large advertiser.

Sep 18, 2023 •

May 2023

January 2023

Charting the path to a carbon standard for the media and advertising industry

We live on a rapidly warming planet.

Jan 23, 2023 •

May 2022

Protect women's right to privacy

Yesterday I was called out, along with a number of other people, in a Twitter thread as an investor in SafeGraph, whose location-based data product…

May 4, 2022 •

April 2022

How TTD saved 5,387 tons of CO2 - and you can too

Last week, The Trade Desk (TTD) told their supply partners to stop sending them redundant traffic from a Google program called Open Bidding.

Apr 20, 2022 •

March 2022

BOK interviewed in Digiday about Scope3

Did my first in-depth interview since we started Scope3…

Mar 15, 2022 •

January 2022

Making Advertising Sustainable: Introducing Scope3

Imagine a supermarket where products don’t have nutritional labels.

Jan 26, 2022 •

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