BOK on Ads (and Climate)

The AI LUMAscape needs more commerce, more orchestration, and more white space

How will AI transform the advertising landscape? What are the big questions we need to answer? We're gonna need bigger boxes...

Nov 20 • 

Brian O'Kelley

5

2

1

16:12

October 2025

AdCP Basics: Creating a trusted advertising supply chain using adagents.json

How do I advertise on this property? How do I know that I'm actually buying what I think I'm buying?

Oct 27 • 

Brian O'Kelley

4

6

The Universal Ads API

Introducing AdCP: an open standard for agentic advertising

Oct 15 • 

Brian O'Kelley

11

2

June 2025

Vibe Targeting

Could AI replace targeting entirely? Brian O'Kelley explores the idea of "vibe targeting" where a prompt is all you need to set up a campaign, tracing…

Jun 10 • 

Brian O'Kelley

9

4

April 2025

March 2025

The end of taxonomy

How AI is going to upend the foundations of legacy programmatic ad tech

Mar 17 • 

Brian O'Kelley

29

10

1

April 2024

An open letter to the advertising punditry

Or why talking about closing the barn door after the horse has bolted is not going to find the damn horse

Apr 25, 2024 • 

Brian O'Kelley

12

3

March 2024

Moving BOKonAds to Substack

Joining the Substack community and conversation

Mar 20, 2024 • 

Brian O'Kelley

1

1

Why is a creative like a bicycle?

For the past three months, I've been sort of obsessed with trying to model the carbon footprint of a creative.

Mar 5, 2024 • 

Brian O'Kelley

3