BOK on Ads (and Climate)
Subscribe
Sign in
Home
Notes
Archive
About
Latest
Top
Discussions
An open letter to the advertising punditry
Or why talking about closing the barn door after the horse has bolted is not going to find the damn horse
Apr 25
•
Brian O'Kelley
12
Share this post
An open letter to the advertising punditry
bokonads.com
Copy link
Facebook
Email
Note
Other
3
March 2024
Moving BOKonAds to Substack
Joining the Substack community and conversation
Mar 20
•
Brian O'Kelley
1
Share this post
Moving BOKonAds to Substack
bokonads.com
Copy link
Facebook
Email
Note
Other
Why is a creative like a bicycle?
For the past three months, I've been sort of obsessed with trying to model the carbon footprint of a creative.
Mar 5
•
Brian O'Kelley
2
Share this post
Why is a creative like a bicycle?
bokonads.com
Copy link
Facebook
Email
Note
Other
October 2023
Collaborative Innovation: How an industry made sustainability a reality
Today Scope3 announced an oversubscribed $20MM round led by GV.
Oct 12, 2023
•
Brian O'Kelley
Share this post
Collaborative Innovation: How an industry made sustainability a reality
bokonads.com
Copy link
Facebook
Email
Note
Other
September 2023
We need a Collaborative Sustainability Platform
I had a fascinating meeting recently with a senior executive from a large advertiser.
Sep 18, 2023
•
Brian O'Kelley
Share this post
We need a Collaborative Sustainability Platform
bokonads.com
Copy link
Facebook
Email
Note
Other
May 2023
Captain Planet?
Yesterday FirstPartyCapital wrote an article stating:
May 27, 2023
•
Brian O'Kelley
1
Share this post
Captain Planet?
bokonads.com
Copy link
Facebook
Email
Note
Other
The AdTech Greenscape
💡 "Marketers are finally starting to grasp the scale of the sustainability challenge, particularly the climate crisis.
May 4, 2023
•
Brian O'Kelley
Share this post
The AdTech Greenscape
bokonads.com
Copy link
Facebook
Email
Note
Other
January 2023
Charting the path to a carbon standard for the media and advertising industry
We live on a rapidly warming planet.
Jan 23, 2023
•
Brian O'Kelley
Share this post
Charting the path to a carbon standard for the media and advertising industry
bokonads.com
Copy link
Facebook
Email
Note
Other
May 2022
Protect women's right to privacy
Yesterday I was called out, along with a number of other people, in a Twitter thread as an investor in SafeGraph, whose location-based data product…
May 4, 2022
•
Brian O'Kelley
Share this post
Protect women's right to privacy
bokonads.com
Copy link
Facebook
Email
Note
Other
April 2022
How TTD saved 5,387 tons of CO2 - and you can too
Last week, The Trade Desk (TTD) told their supply partners to stop sending them redundant traffic from a Google program called Open Bidding.
Apr 20, 2022
•
Brian O'Kelley
Share this post
How TTD saved 5,387 tons of CO2 - and you can too
bokonads.com
Copy link
Facebook
Email
Note
Other
March 2022
BOK interviewed in Digiday about Scope3
Did my first in-depth interview since we started Scope3…
Mar 15, 2022
•
Brian O'Kelley
Share this post
BOK interviewed in Digiday about Scope3
bokonads.com
Copy link
Facebook
Email
Note
Other
January 2022
Making Advertising Sustainable: Introducing Scope3
Imagine a supermarket where products don’t have nutritional labels.
Jan 26, 2022
•
Brian O'Kelley
Share this post
Making Advertising Sustainable: Introducing Scope3
bokonads.com
Copy link
Facebook
Email
Note
Other
Share
Copy link
Facebook
Email
Note
Other
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts