I took a first look at the rebranded IAB Tech Lab agentic framework “AAMP”.
It inherits the foundational problems with programmatic: a lack of trust, governance, measurement; an inability to model the complexity of real-world transactions; and a deep bias towards valuation instead of outcomes.
Unfortunately this just proves that 1) you can’t get to cars by building on top of horses and 2) calling your horse “self driving” doesn’t make it an autonomous car.
Take a look at the video… curious if others have a different take!
