For 15 years we’ve been using the LUMAscape as a framework to think about ad tech. It’s a brilliant piece of market definition that helped create and fuel the programmatic revolution.
Today, as a similar revolution erupts around us, we are all grasping for ways to understand what’s happening. Terry Kawaja and LUMA took a first cut at an AI LUMAscape which they acknowledge is a work in progress. This is a bit stream of consciousness, but perhaps helpful as they - and the rest of us - get our heads around where we are, where we’re going, and what we need to figure out together.
Here’s the framework I use in the video:
