In early 2017, I wrote a couple of posts where I described the problem of data leakage in the ad tech industry and I proposed a solution: publishers should list their Trusted Data Partners and require the ad tech ecosystem to only send the publisher's data to companies on this list. While I had GDPR in mind when I wrote these posts, I'll admit that I was just beginning to understand the regulation and its implications on ad tech.
Trusted Data Partners: Epilogue
Trusted Data Partners: Epilogue
Trusted Data Partners: Epilogue
In early 2017, I wrote a couple of posts where I described the problem of data leakage in the ad tech industry and I proposed a solution: publishers should list their Trusted Data Partners and require the ad tech ecosystem to only send the publisher's data to companies on this list. While I had GDPR in mind when I wrote these posts, I'll admit that I was just beginning to understand the regulation and its implications on ad tech.