In early 2017, I wrote a couple of posts where I described the problem of data leakage in the ad tech industry and I proposed a solution: publishers should list their Trusted Data Partners and require the ad tech ecosystem to only send the publisher's data to companies on this list.
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Trusted Data Partners: Epilogue
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In early 2017, I wrote a couple of posts where I described the problem of data leakage in the ad tech industry and I proposed a solution: publishers should list their Trusted Data Partners and require the ad tech ecosystem to only send the publisher's data to companies on this list.