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Myles Younger's avatar

Brian, the minute you started talking about this on stage last week, I realized it was the productization of something I mused about on the MightyHive blog in 2018. As AI is able to interpret the subjective meaning of content (and the subjective experience of readers, viewers, and listeners), the execution of "context" in digital advertising takes on entirely new dimensions.

Maybe I'll substack about this. Haven't had the time yet!

https://medium.com/@mightyhive/contextual-targetings-coming-renaissance-76f3afb0ae73

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Brian May's avatar

AI is completely reshaping our relationship with information and so the way we generate, store, structure and present it. As a consequence, the existing web, which is basically an information retrieval platform, is going to become as obsolete as Blockbuster and Tower Records. What you've outlined focuses on contextual and structural elements like websites, pages and ad slots that I'm guessing will largely disappear over the next couple of years. I think the capabilities outlined are going to be essential, but how and to what they are applied is going to quickly and fundamentally be different from what we currently do.

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