Last August, I wrote a post introducing the concept of Supply Path Optimization to address the commoditization of programmatic supply access due to header bidding.
Passthrough Auctions: Rethinking Supply Path Optimization
Passthrough Auctions: Rethinking Supply Path…
Passthrough Auctions: Rethinking Supply Path Optimization
Last August, I wrote a post introducing the concept of Supply Path Optimization to address the commoditization of programmatic supply access due to header bidding.