About BOKonAds

About BOKonAds

I was inspired to start blogging some of my thoughts about the online advertising industry by my AppNexus co-founder's wonderful blog MikeOnAds. He's now publishing on Medium though less frequently about advertising these days.

By way of background, I've been building ad technology systems since 2000, starting as a consultant implementing real-time personalization systems for big companies like American Express, then as CTO of Right Media, and most recently as CEO of AppNexus.