In the world of the ad exchange, your "win rate" is the ratio of bids to wins. This seems like an intuitive metric: if you want to win more, bid higher. Even with all of the crazy multi-tier pseudo-auctions we see these days, this is still generally the case.
Why lower win rates are better
Why lower win rates are better
Why lower win rates are better
In the world of the ad exchange, your "win rate" is the ratio of bids to wins. This seems like an intuitive metric: if you want to win more, bid higher. Even with all of the crazy multi-tier pseudo-auctions we see these days, this is still generally the case.