BOK on Ads (and Climate)
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BOK on Ads (and Climate)
Why lower win rates are better
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Why lower win rates are better
Brian O'Kelley
Aug 26, 2016
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BOK on Ads (and Climate)
Why lower win rates are better
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In the world of the ad exchange, your "win rate" is the ratio of bids to wins.
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Why lower win rates are better
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In the world of the ad exchange, your "win rate" is the ratio of bids to wins.