Could AI replace targeting entirely? Brian O'Kelley explores the idea of "vibe targeting" where a prompt is all you need to set up a campaign, tracing the evolution of AI ad tech from rebranded machine learning to genuine AI transformation.
Thank you BOK. I've shared this with a bunch of industry friends and My Son in digital ad sales.
I like it Brian!
Thank you BOK. I've shared this with a bunch of industry friends and My Son in digital ad sales.
I like it Brian!