Ending Ad Fraud: A Distributed and Punitive Approach
bokonads.com
Over the past 20 years of digital advertising, we have seen a drumbeat of news stories about fraud. Often, these stories include some terrifying sum of advertising money that is being wasted buying fraudulent traffic. These stories are often seeded by an anti-fraud vendor or their proxy, who stand to benefit directly if the market adopts their technology to prevent all of this fraud. At the same time, brands and agencies have developed a Pavlovian response: when an article comes out about fraud or brand safety, they shift spend away from the risky world of digital advertising and back to legacy channels like television and radio. We need to stop ringing the fraud bell and convince brands that digital advertising is safe and effective. And to do that, we must eliminate the conditions that make fraud possible and profitable.
Ending Ad Fraud: A Distributed and Punitive Approach
Ending Ad Fraud: A Distributed and Punitive…
Ending Ad Fraud: A Distributed and Punitive Approach
Over the past 20 years of digital advertising, we have seen a drumbeat of news stories about fraud. Often, these stories include some terrifying sum of advertising money that is being wasted buying fraudulent traffic. These stories are often seeded by an anti-fraud vendor or their proxy, who stand to benefit directly if the market adopts their technology to prevent all of this fraud. At the same time, brands and agencies have developed a Pavlovian response: when an article comes out about fraud or brand safety, they shift spend away from the risky world of digital advertising and back to legacy channels like television and radio. We need to stop ringing the fraud bell and convince brands that digital advertising is safe and effective. And to do that, we must eliminate the conditions that make fraud possible and profitable.