So great to read about the industry genesis! And this explains why we all went to Israel at some point during our careers while working on top of Right Media to meet israeli networks, a few I recall DSNR, Xtend, TLV media...
Brian, reading this chapter brought back such vivid memories. Back then, we were running Directa (Digital Ventures), the largest ad network in Latin America, manually monetizing Cydoor’s inventory (among others) in the region and trying to build our own ad serving and optimization tech in-house.
I remember visiting Cydoor’s office and meeting Meni Ben Or, who mentioned they had started using Right Media. It was a Friday, and I was flying back to Buenos Aires that night—but I called Ramsey (i met him at Club 212 event) right after and asked if he could meet me before my flight. A few hours later, I was at the Right Media office, where I met you in the conference room. You showed me the tech, and I called my partner Ariel—who was leading our tech efforts. Shortly after that, we became one of Right Media’s first partner networks.
That meeting changed everything for us. It helped us scale and grow the business in ways we couldn’t have imagined. A few years later, FOX/News Corp acquired our ad network.
And of course, I’ll never forget that night you took us to a Korean BBQ in NY to babysit us a bit—I’d never cooked meat at a table before! What a ride.
I had extremely similar experiences visiting different Israeli clients during the Right Media era in the years immediately following the chronology of this post. We (Right Media) were the only US company visiting clients in Israel and they loved us for it. It became our company culture we then took into other regions as we expanded internationally in the years following. Right Media was truly groundbreaking in so many ways. I’ll forever be grateful for the people I learned from and experiences I had as part of the early RM team. What I learned from BOK, Mike, Matt, Aaron and Ramsey, among others, influenced every aspect of my career since. Forever grateful.
So great to read about the industry genesis! And this explains why we all went to Israel at some point during our careers while working on top of Right Media to meet israeli networks, a few I recall DSNR, Xtend, TLV media...
Brian, reading this chapter brought back such vivid memories. Back then, we were running Directa (Digital Ventures), the largest ad network in Latin America, manually monetizing Cydoor’s inventory (among others) in the region and trying to build our own ad serving and optimization tech in-house.
I remember visiting Cydoor’s office and meeting Meni Ben Or, who mentioned they had started using Right Media. It was a Friday, and I was flying back to Buenos Aires that night—but I called Ramsey (i met him at Club 212 event) right after and asked if he could meet me before my flight. A few hours later, I was at the Right Media office, where I met you in the conference room. You showed me the tech, and I called my partner Ariel—who was leading our tech efforts. Shortly after that, we became one of Right Media’s first partner networks.
That meeting changed everything for us. It helped us scale and grow the business in ways we couldn’t have imagined. A few years later, FOX/News Corp acquired our ad network.
And of course, I’ll never forget that night you took us to a Korean BBQ in NY to babysit us a bit—I’d never cooked meat at a table before! What a ride.
I had extremely similar experiences visiting different Israeli clients during the Right Media era in the years immediately following the chronology of this post. We (Right Media) were the only US company visiting clients in Israel and they loved us for it. It became our company culture we then took into other regions as we expanded internationally in the years following. Right Media was truly groundbreaking in so many ways. I’ll forever be grateful for the people I learned from and experiences I had as part of the early RM team. What I learned from BOK, Mike, Matt, Aaron and Ramsey, among others, influenced every aspect of my career since. Forever grateful.