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transparency

A collection of 2 posts
The Transparency Bear
transparency Featured

The Transparency Bear

Transparency is coming. And for ad tech companies, the question is simple: can you outrun the transparency bear? And if not, can you outrun your competitors?
Feb 22, 2018 2 min read
fraud

Ending Ad Fraud: A Distributed and Punitive Approach

Over the past 20 years of digital advertising, we have seen a drumbeat of news stories about fraud. Often, these stories include some terrifying sum of advertising money that is being wasted buying fraudulent traffic. These stories are often seeded by an anti-fraud vendor or their proxy, who stand to
Sep 19, 2017 11 min read
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