transparency - BOKonAds

BOKonAds

Sign in Subscribe

transparency

A collection of 3 posts

We need a Collaborative Sustainability Platform

We need a Collaborative Sustainability Platform

A Collaborative Sustainability Platform will enable companies in a value chain to share data, to accurately measure environmental impact, to comply with key standards and regulations, to take action, and to power an ecosystem of solutions that leverage the platform to innovate and accelerate change.

The Transparency Bear

transparency Featured

The Transparency Bear

Transparency is coming. And for ad tech companies, the question is simple: can you outrun the transparency bear? And if not, can you outrun your competitors?

Ending Ad Fraud: A Distributed and Punitive Approach

Over the past 20 years of digital advertising, we have seen a drumbeat of news stories about fraud. Often, these stories include some terrifying sum of advertising money that is being wasted buying fraudulent traffic. These stories are often seeded by an anti-fraud vendor or their proxy, who stand to