carbon Captain Planet? FirstPartyCapital says that the ad tech industry's pivot to sustainability was "apocalyptic escapism" for the industry. I respond with a video...
standards Featured The AdTech Greenscape In the interest of helping provide clarity and in tribute to Terry Kawaja, I put together a "Greenscape" - a market map for ad tech companies that offer sustainable advertising solutions.
carbon Featured Charting the path to a carbon standard for the media and advertising industry A five step plan to create global sustainability standards for the media and advertising industry
carbon Featured How TTD saved 5,387 tons of CO2 - and you can too Through one simple supply path optimization, TTD eliminated 5,387 tons of CO2 a year - in fact, much more than that if you look at the global numbers.
supply path Featured Making Advertising Sustainable: Introducing Scope3 I decided that the most important thing I could do with my time was to figure out how to build a comprehensive and granular data set for supply chain emissions. I realized this would have to be done an industry at a time... and what industry do I know better than digital advertising?
