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sustainability

A collection of 7 posts

Collaborative Innovation: How an industry made sustainability a reality

Collaborative Innovation: How an industry made sustainability a reality

The creation of a new software category doesn’t happen in a vacuum. The question I posed to my co-founders was simple: how do we help the industry integrate sustainability data so that companies make more money and drive systemic decarbonization?

We need a Collaborative Sustainability Platform

We need a Collaborative Sustainability Platform

A Collaborative Sustainability Platform will enable companies in a value chain to share data, to accurately measure environmental impact, to comply with key standards and regulations, to take action, and to power an ecosystem of solutions that leverage the platform to innovate and accelerate change.

Captain Planet?

Captain Planet?

FirstPartyCapital says that the ad tech industry's pivot to sustainability was "apocalyptic escapism" for the industry. I respond with a video...

The AdTech Greenscape

standards Featured

The AdTech Greenscape

In the interest of helping provide clarity and in tribute to Terry Kawaja, I put together a "Greenscape" - a market map for ad tech companies that offer sustainable advertising solutions.

carbon Featured

Charting the path to a carbon standard for the media and advertising industry

A five step plan to create global sustainability standards for the media and advertising industry

How TTD saved 5,387 tons of CO2 - and you can too

carbon Featured

How TTD saved 5,387 tons of CO2 - and you can too

Through one simple supply path optimization, TTD eliminated 5,387 tons of CO2 a year - in fact, much more than that if you look at the global numbers.

Making Advertising Sustainable: Introducing Scope3

supply path Featured

Making Advertising Sustainable: Introducing Scope3

I decided that the most important thing I could do with my time was to figure out how to build a comprehensive and granular data set for supply chain emissions. I realized this would have to be done an industry at a time... and what industry do I know better than digital advertising?