A collection of 5 posts
Making Advertising Sustainable: Introducing Scope3
I decided that the most important thing I could do with my time was to figure out how to build a comprehensive and granular data set for supply chain emissions. I realized this would have to be done an industry at a time... and what industry do I know better than digital advertising?
Passthrough Auctions: Rethinking Supply Path Optimization
Last August, I wrote a post introducing the concept of Supply Path Optimization [https://bokonads.com/preventing-bad-behavior-in-header-bidding-supply-path-optimization/] to address the commoditization of programmatic supply access due to header bidding. Over the next two quarters, I worked closely with a team at AppNexus that did a domain-by-domain analysis of supply paths