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supply path

A collection of 4 posts
How TTD saved 5,387 tons of CO2 - and you can too
carbon Featured

How TTD saved 5,387 tons of CO2 - and you can too

Through one simple supply path optimization, TTD eliminated 5,387 tons of CO2 a year - in fact, much more than that if you look at the global numbers.
Apr 20, 2022 2 min read
Making Advertising Sustainable: Introducing Scope3
supply path Featured

Making Advertising Sustainable: Introducing Scope3

I decided that the most important thing I could do with my time was to figure out how to build a comprehensive and granular data set for supply chain emissions. I realized this would have to be done an industry at a time... and what industry do I know better than digital advertising?
Jan 26, 2022 3 min read
The Transparency Bear
transparency Featured

The Transparency Bear

Transparency is coming. And for ad tech companies, the question is simple: can you outrun the transparency bear? And if not, can you outrun your competitors?
Feb 22, 2018 2 min read
spo Featured

Passthrough Auctions: Rethinking Supply Path Optimization

Last August, I wrote a post introducing the concept of Supply Path Optimization [https://bokonads.com/preventing-bad-behavior-in-header-bidding-supply-path-optimization/] to address the commoditization of programmatic supply access due to header bidding. Over the next two quarters, I worked closely with a team at AppNexus that did a domain-by-domain analysis of supply paths
May 9, 2017 7 min read
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