carbon Captain Planet? FirstPartyCapital says that the ad tech industry's pivot to sustainability was "apocalyptic escapism" for the industry. I respond with a video...
carbon Featured How TTD saved 5,387 tons of CO2 - and you can too Through one simple supply path optimization, TTD eliminated 5,387 tons of CO2 a year - in fact, much more than that if you look at the global numbers.
supply path Featured Making Advertising Sustainable: Introducing Scope3 I decided that the most important thing I could do with my time was to figure out how to build a comprehensive and granular data set for supply chain emissions. I realized this would have to be done an industry at a time... and what industry do I know better than digital advertising?
transparency Featured The Transparency Bear Transparency is coming. And for ad tech companies, the question is simple: can you outrun the transparency bear? And if not, can you outrun your competitors?
spo Featured Passthrough Auctions: Rethinking Supply Path Optimization Last August, I wrote a post introducing the concept of Supply Path Optimization [https://bokonads.com/preventing-bad-behavior-in-header-bidding-supply-path-optimization/] to address the commoditization of programmatic supply access due to header bidding. Over the next two quarters, I worked closely with a team at AppNexus that did a domain-by-domain analysis of supply paths
