BOKonAds
  • Home
  • About
  • Opinion
  • Ad Exchange Basics
  • Header Bidding
Sign in Subscribe

programmatic

A collection of 2 posts
The Transparency Bear
transparency Featured

The Transparency Bear

Transparency is coming. And for ad tech companies, the question is simple: can you outrun the transparency bear? And if not, can you outrun your competitors?
Feb 22, 2018 2 min read
data leakage

Data is fallout, not oil

A reporter once told me he was going to write a piece about programmatic advertising called "Data is the new oil"[1]. His idea was that having data about customers and prospects is directly correlated with the ability to drive successful marketing outcomes, and thus that brands should be laser-focused
Feb 23, 2017 12 min read
Page 1 of 1
BOKonAds © 2023
Powered by Ghost