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programmatic

A collection of 2 posts

The Transparency Bear
transparency

The Transparency Bear

Transparency is coming. And for ad tech companies, the question is simple: can you outrun the transparency bear? And if not, can you outrun your competitors?

Brian O'Kelley Feb 22, 2018 • 2 min read
data leakage

Data is fallout, not oil

A reporter once told me he was going to write a piece about programmatic advertising called "Data is the new oil"[1]. His idea was that having data about customers and prospects is directly correlated with the ability to drive successful marketing outcomes, and thus that brands should

Brian O'Kelley Feb 23, 2017 • 12 min read
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