BOKonAds
  • Home
  • About
  • Opinion
  • Ad Exchange Basics
  • Header Bidding
Sign in Subscribe

header bidding

A collection of 1 post
spo Featured

Passthrough Auctions: Rethinking Supply Path Optimization

Last August, I wrote a post introducing the concept of Supply Path Optimization [https://bokonads.com/preventing-bad-behavior-in-header-bidding-supply-path-optimization/] to address the commoditization of programmatic supply access due to header bidding. Over the next two quarters, I worked closely with a team at AppNexus that did a domain-by-domain analysis of supply paths
May 9, 2017 7 min read
Page 1 of 1
BOKonAds © 2023
Powered by Ghost