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data leakage

A collection of 1 post
data leakage

Data is fallout, not oil

A reporter once told me he was going to write a piece about programmatic advertising called "Data is the new oil"[1]. His idea was that having data about customers and prospects is directly correlated with the ability to drive successful marketing outcomes, and thus that brands should be laser-focused
Feb 23, 2017 12 min read
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