Trusted Data Partners: Epilogue In early 2017, I wrote a couple of posts where I described the problem of data leakage in the ad tech industry and I proposed a solution: publishers should list their Trusted Data
blockchain Blockchain: Building Blocks, Not Blockbuster I share my basic thoughts on blockchain, ad tech, and ICOs
transparency The Transparency Bear Transparency is coming. And for ad tech companies, the question is simple: can you outrun the transparency bear? And if not, can you outrun your competitors?
fraud Ending Ad Fraud: A Distributed and Punitive Approach Over the past 20 years of digital advertising, we have seen a drumbeat of news stories about fraud. Often, these stories include some terrifying sum of advertising money that is being wasted buying
spo Passthrough Auctions: Rethinking Supply Path Optimization Last August, I wrote a post introducing the concept of Supply Path Optimization to address the commoditization of programmatic supply access due to header bidding. Over the next two quarters, I worked closely
Request for Comments: Trusted Data Partners In a previous post I explained how data leakage happens. In this post I will propose a framework to solve this problem systematically. Levels of data leakage protection As publishers think about preventing
data leakage Data is fallout, not oil A reporter once told me he was going to write a piece about programmatic advertising called "Data is the new oil"[1]. His idea was that having data about customers and
opinion The ad tech renaissance We simply must fix the monetization and distribution challenges that publishers face. This is a societal problem as well as an economic one; we need to support real news if we want to
Can Technology Save Journalism? Cross-posting a couple of articles I wrote for Forbes: Can Technology Save Journalism? Part I - February 23, 2016 Can Technology Save Journalism? Part II - September 6, 2016
Why lower win rates are better In the world of the ad exchange, your "win rate" is the ratio of bids to wins. This seems like an intuitive metric: if you want to win more, bid higher.
spo Preventing Bad Behavior in Header Bidding: Supply Path Optimization As publishers implement header bidding in increasing numbers, we are beginning to see new techniques that allow an aggressive SSP to significantly alter outcomes for both the publisher and the buyer. This results