BOK on Ads (and Climate)
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The end of taxonomy
How AI is going to upend the foundations of legacy programmatic ad tech
Mar 17, 2025
•
Brian O'Kelley
30
10
1
Vibe Targeting
Could AI replace targeting entirely? Brian O'Kelley explores the idea of "vibe targeting" where a prompt is all you need to set up a campaign, tracing…
Jun 10, 2025
•
Brian O'Kelley
12
5
The Universal Ads API
Introducing AdCP: an open standard for agentic advertising
Oct 15, 2025
•
Brian O'Kelley
13
2
Agentic Advertising is for Allocation
“OpenRTB is a protocol for day trading; AdCP is a protocol for investing” - Benjamin Masse
Jan 11
•
Brian O'Kelley
11
9
1
Sponsored Intelligence and the Trillion Dollar Sentence
How advertising will unlock ubiquitous AI - and how to make that future one we want to live in
Jan 19
•
Brian O'Kelley
18
3
6
The Open Agentic Web: Powered by Prebid
Bringing agentic revenue to every premium publisher
Jan 29
•
Brian O'Kelley
13
1
1
Chapter 1: Poindexter
Smoke and mirrors
Apr 1, 2025
•
Brian O'Kelley
22
3
AdCP Basics: Creating a trusted advertising supply chain using adagents.json
How do I advertise on this property? How do I know that I'm actually buying what I think I'm buying?
Oct 27, 2025
•
Brian O'Kelley
6
9
An open letter to the advertising punditry
Or why talking about closing the barn door after the horse has bolted is not going to find the damn horse
Apr 25, 2024
•
Brian O'Kelley
12
3
The AI LUMAscape needs more commerce, more orchestration, and more white space
How will AI transform the advertising landscape? What are the big questions we need to answer? We're gonna need bigger boxes...
Nov 20, 2025
•
Brian O'Kelley
7
2
1
16:12
Chapter 4: Eureka
The dawn of programmatic
Apr 4, 2025
•
Brian O'Kelley
19
2
Chapter 2: Mike's Brain
Real-time predictions and a failed product
Apr 2, 2025
•
Brian O'Kelley
19
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